Episode Summary:

In this episode, Kirsten covers the difference between funnel buyers vs launch buyers and why having a sales funnel will make your launches feel more peaceful.

Book a sales call for Million Dollar Funnels If you want a sales funnel that replaces 1-2 launches this year for you at kirstenroldan.com/million-dollar-funnels.

Watch the free training, How to Replace Social Media with Email, to receive a special bonus, the Evergreen and Launch Messaging Strategy Bundle, at kirstenroldan.com/mde-funnel.

Transcript:

*Please Note: This transcript is based on an outline and may contain typos, word switches, abbreviations, etc. These are provided for your convenience and are not proofread prior to being made available.

We have a new episode of the Million Dollar Peace Podcast!

Funnel Buyers vs Launch Buyers

• Many people worry when they are trying to replace 1-2 launches a year that they won’t be able to because their clients are used to their launches or because they won’t have enough urgency to buy through their funnel as opposed to their launch
• But it’s interesting because actually having multiple launches a year decreases urgency. When people know you launch multiple times a year, they learn to just wait for the next launch.
• Also, when you have multiple launches a year but no funnel, what happens is you get someone who wants to join in between the launch but you either say no because you aren’t open OR they just don’t even tell you they want to join so you lose the sale and what happens is they wait until your next launch but they need to be re-sold too and if you’re launch content is locked in or addresses them specifically, they’ll just wait again.
• When instead you can have a funnel that sells your offer for you so you’re not having to do double the work in your launches. 
• I was talking about this recently with a colleague that your launches start to require a lot more content when you don’t have a sales funnel simply because you have to sell the people that didn’t join 3 or 6 months ago, the people that are just now thinking about joining and the people who are just now realizing you exist. So it’s literally triple the work when you don’t have a funnel and I experienced that in my own launches as well so I speak from experience.
• The difference between funnel buyers and launch buyers is actually going to surprise you.
  • Funnel buyers – all the people you’re consistently selling too who see their problem as urgent now – they want to be sold on your offer now, not later – they are looking for your funnel
  • Launch buyers – all the people you’ve undersold too until the launch – they are preparing to be sold too but need to be shown why it matters now and not later
• I want to be clear – I’m not anti launch, that’s why I only say we will help you replace 1-2 launches a year not all of them. I love launching and I will always launch my offers. Launches help get more leads and more brand awareness. I believe you need have a funnel and a launch strategy. However, your launches will feel harder when you’re reliant on them to make sales and when you only sell your offer during launches. It’s that simple.
• My agency, Million Dollar Inbox, has officially opened enrollment for our done-for-you funnel building service. If you want to replace 1-2 launches this year, you’re going to want to join.
  • This is a 4-week service that helps you grow your email list with consistent buyers and replace 1-2 launches a year as an online coach or service provider.
  • You will feel the ease of evergreen sales without having to test a bunch of funnels that don’t convert and enjoy your inbox being filled with new leads asking you questions about your offers and sales rolling in between your launches.
  • If you’re a coach or service provider who has made at least $100K revenue in a year with your products and services, this is for you.
  • If you have a funnel or two, but you want to improve your conversions.
  • You have multiple launches a year and you want to replace 1-2 of them with funnel sales.
  • You think you might need a marketing assistant soon or you have one but their email game could be better.
  • You want to be able to have a funnel that brings in consistent sales so you can focus on improving your offers and taking more vacations.
  • This is for you
  • Here’s what’s included:
    • Funnel Sales Plan
    • We will review your current funnel strategy and your messaging and optimize it for conversions. We will go over your annual income goals and create a funnel sales plan that includes how you’ll replace 1-2 launches a year with your funnel.
    • 2 Funnels Built in 4 Weeks
    • We will write and automate a welcome sequence funnel so you can grow your list with subscribers that will actually stay on your list and buy. No more generating leads just for most of them to unsubscribe. Then, we will build a sales funnel that is simple and scalable that drives your clients to either buy or apply. Whether you have an offer that requires an application or you want people to buy straight from the cart, your funnel will do the heavy lifting and you’ll create enough sales to replace 1-2 launches a year.
    • Automated Funnel Sales Tracker
    • We will set up an automated funnel sales tracker so you don’t need to add spreadsheet tracking tasks to your team’s plate. You’ll know exactly how many funnel sales you made that month and where they found your funnel so you know what marketing channel to focus most on.
  • All you have to do is book a sales call in our show notes and get a funnel that can replace a launch or 2 this year in 4 weeks or less.
  • The investment is either $8,000 one time or 2 payments of $4,000*
  • And we have a special pay in full bonus:
    • By paying in full, we will re-write your current opt-in and sales page to increase conversions.
    • I cannot wait to help you create a sales funnel system that allows you to replace 1-2 launches a year, take time off, build relationships, serve your clients more and feel more peace in your marketing.
• Not ready for this? I’ll teach you how to build your own funnel inside MDE, all you have to do is watch my free training: How to Replace Social Media with Email to receive a special bonus: the Evergreen and Launch Messaging Strategy Bundle, which will include an entire course on how to build your own evergreen funnel. This is ONLY available through the link in my show notes.