I’m a “regular shmegular” Puerto Rican girl from New York (aka Nuyorican) who accidentally entered the “bro” dominated industry of email marketing, funnels, and business coaching. I’m on a mission to help women sell louder, prouder, and with less stress.

  • Since 2020, I have served 500+ clients and counting.
  • My company has generated over $4M in revenue.
  • My #1 sales generator has always been email marketing.
  • My clients have submitted $3,288,861.34 in email sales across industries.

But in 2021, I almost shut down my business.






lot of money peacefully

I’m Kirsten Roldan, I help entrepreneurs make a

I’m Kirsten Roldan, I help entrepreneurs make a lot of money peacefully

MY STORY

My Story

2019

I was full-time in a healthcare job that was great on paper, but I was doing house cleaning and hair braiding on the side to make extra money and find fulfillment outside of work. It seemed like I had it all and yet I felt trapped. One day, I had a massive panic attack at work where I was hospitalized at my own job.

After taking 3 emergency PTO days, I decided I couldn’t keep working like this and needed to find a job that didn’t create constant injuries and stress. I had officially burned out.

2020 

I fell into the world of “virtual assisting” and quickly scaled a Virtual Assisting and Online Business Management agency with no real business experience. I was still working in healthcare and struggling with depression. 

But one day, a client asked me to write an email to her list so I did, and she made money…without showing her face, just with words. I was floored that this was possible. That’s when I decided I needed to build my business with email marketing as my #1 strategy.

I found email marketing and it worked a little too well, because by the end of that year, I had complicated services and 10 team members - half of them being employees - all while still side hustling. My payroll was huge, profit was low, I had clients that weren't happy even though we were working so hard and my peace was non-existent. The sales were the easy part because of email, but nothing else was.

2021

I decided that nothing was worth my peace. $50K-$60K months wasn't even worth it. I wanted more money and more peace.

That's when I decided to simplify my services into email and funnels only and focus on fixing my team, systems and mindset. I improved my profit, performance and peace from doing this.

2022 

I launched my signature group program, Million Dollar Email and scaled it to over 100 students while working part-time in the first year using email marketing, team, systems and mindset work.

That's when I realized I needed a team, systems and mindset program as well.

2023

I hit my first $1M year with high profit, a lean team, and an email list below 1,000 subscribers using the 4 skills I teach my clients (email, team, systems and mindset.)

2019

I was full-time in a healthcare job that was great on paper. It seemed like I had it all and yet I felt trapped. One day, I had a massive panic attack at work where I was hospitalized at my own job.

After taking 3 emergency PTO days, I decided I couldn't keep working like this and needed to find a job that didn't create constant injuries and stress. I had officially "burned out."

2020 

I started my business selling online business manager services and quickly scaled into an OBM agency. I taught other OBMs how to get more clients at the same time through my signature OBM Academy and I also began teaching my clients email marketing after realizing it was the simplest marketing strategy for a depressed side hustler.

By the end of that year, I had complicated services and 10 team members - half of them being employees - all while side hustling in my healthcare career. My payroll was huge, profit was low, I had clients that weren't happy even though we were working so hard and my peace was non-existent. 

2021

I decided again that nothing was worth my peace. $50K-$60K months wasn't even worth it. I wanted more money and more peace.

That's when I decided to simplify my services into email and funnels only and focus on fixing my team, systems and mindset. I improved my profit, performance and peace from doing this.

2022 

I launched my signature group program, Million Dollar Email and scaled it to over 100 students while working part-time in the first year using email marketing, team, systems and mindset work.

That's when I realized I needed a team, systems and mindset program and Million Dollar CEO was born.

2023

I made $1M in a year with 50% profit, a lean team, and an email list below 1,000 subscribers using the 4 skills I teach my clients (email, team, systems and mindset.)

Let me help you find PEACE in business

Power your first $100K-$1M while you make Social Media completely optional.

Million Dollar Email

THE GROUP PROGRAM

LEARN MORE

THE #1 PLACE TO LEARN FROM ME

THE EMAIL SERIES

Every week, I send exclusive strategy content specifically on email marketing, team, systems and mindset strategy. My best content will always go to my email list, so only join if you love being educated and sold too a lot.

GET A LOT OF EMAILS

In this podcast, I share genius and unique email marketing, team, systems and mindset strategies to help you make a lot of money peacefully.

BUSINESS WITHOUT BURNOUT

THE PODCAST

TUNE IN

Each week, you’ll be able to listen to a quick and snappy episode that will completely shift your mindset and business.

BUSINESS WITHOUT BURNOUT

MY BEST EPISODES RIGHT NOW

YOUTUBE CHANNEL

My Youtube channel is another place to get in-depth strategic content on productivity, tech, revenue growth, client interviews and more.

WATCH & APPLY

BINGE THE CHANNEL