Episode Summary:

In this episode, Kirsten covers the 3 things you need to go from a launch-based business model to a funnel-based business model so you can peacefully replace 1-2 launches this year.

Book a sales call for Million Dollar Funnels If you want a sales funnel that replaces 1-2 launches this year for you at kirstenroldan.com/million-dollar-funnels.

Watch the free training, How to Replace Social Media with Email, to receive a special bonus, the Evergreen and Launch Messaging Strategy Bundle, at kirstenroldan.com/mde-funnel.

Transcript:

*Please Note: This transcript is based on an outline and may contain typos, word switches, abbreviations, etc. These are provided for your convenience and are not proofread prior to being made available.

We have a new episode of the Million Dollar Peace Podcast!

How to go from Launch to Funnel

• Going from a launch-based business model to a funnel-based business model, you need 3 things:
  • A launch data review
  • A funnel messaging strategy
  • A funnel sales plan
  • So step 1: you need to take all of your launch data and find your top objections and highest-performing content pieces.
  • This will help you achieve step 2: which is you need to design your messaging to convert cold and warm leads quickly.
  • Specifically, you need to find what I call your lifetime angles. These are the angles that aren’t trend based but are timeless, but also and they should answer your top objections.
  • These angles should be able to do all the work you’re currently doing in a launch for you.
    • Example: Millionaires Write Emails – answers “I don’t know if I should focus on email right now, I’m already converting…etc.” / Templates don’t change industries answers objections too – I have people that join JUST from these angles because these angles encompass an entire launch in one sentence
    • Another example is “A photoshoot isn’t a rebrand” – timeless, answers and objection
  • The thing about a launch-based business model is you’ve gotten used to being able to produce a lot of different kinds of content both timeless, trending, etc. but with a funnel you need to be able to replace an entire launch with a few emails.
  • Then, step 3 is you need to actually have a funnel sales plan. A lot of you will set up a funnel and use it as a happy bonus to your sales. You need to actually have a plan to drive traffic to your funnel consistently so that it actually replaces a launch 1-2 times a year.
• To recap: launch data review + funnel messaging strategy + funnel sales plan
• My agency, Million Dollar Inbox, has officially opened enrollment for our done-for-you funnel building service. If you want to replace 1-2 launches this year, you’re going to want to join.
  • This is a 4-week service that helps you grow your email list with consistent buyers and replace 1-2 launches a year as an online coach or service provider.
  • You will feel the ease of evergreen sales without having to test a bunch of funnels that don’t convert and enjoy your inbox being filled with new leads asking you questions about your offers and sales rolling in between your launches.
  • If you’re a coach or service provider who has made at least $100K revenue in a year with your products and services, this is for you.
  • If you have a funnel or two, but you want to improve your conversions.
  • You have multiple launches a year and you want to replace 1-2 of them with funnel sales.
  • You think you might need a marketing assistant soon or you have one but their email game could be better.
  • You want to be able to have a funnel that brings in consistent sales so you can focus on improving your offers and taking more vacations.
  • This is for you
  • Here’s what’s included:
    • Funnel Sales Plan
    • We will review your current funnel strategy and your messaging and optimize it for conversions. We will go over your annual income goals and create a funnel sales plan that includes how you’ll replace 1-2 launches a year with your funnel.
    • 2 Funnels Built in 4 Weeks
    • We will write and automate a welcome sequence funnel so you can grow your list with subscribers that will actually stay on your list and buy. No more generating leads just for most of them to unsubscribe. Then, we will build a sales funnel that is simple and scalable that drives your clients to either buy or apply. Whether you have an offer that requires an application or you want people to buy straight from the cart, your funnel will do the heavy lifting and you’ll create enough sales to replace 1-2 launches a year.
    • Automated Funnel Sales Tracker
    • We will set up an automated funnel sales tracker so you don’t need to add spreadsheet tracking tasks to your team’s plate. You’ll know exactly how many funnel sales you made that month and where they found your funnel so you know what marketing channel to focus most on.
  • All you have to do is book a sales call in our show notes and get a funnel that can replace a launch or 2 this year in 4 weeks or less.
  • The investment is either $8,000 one time or 2 payments of $4,000*
  • And we have a special pay in full bonus:
    • By paying in full, we will re-write your current opt-in and sales page to increase conversions.
    • I cannot wait to help you create a sales funnel system that allows you to replace 1-2 launches a year, take time off, build relationships, serve your clients more and feel more peace in your marketing.
• Not ready for this? I’ll teach you how to build your own funnel inside MDE, all you have to do is watch my free training: How to Replace Social Media with Email to receive a special bonus: the Evergreen and Launch Messaging Strategy Bundle, which will include an entire course on how to build your own evergreen funnel. This is ONLY available through the link in my show notes.