Episode Summary:

In this episode, Kirsten explains how you can replace one to two launches a year with your funnel. She shares what your opt-in, email sequence, and bonus all need to include so that your funnel can make as many sales as you do in your launches.

Book a sales call for Million Dollar Funnels If you want a sales funnel that replaces 1-2 launches this year for you at kirstenroldan.com/million-dollar-funnels.

Watch the free training, How to Replace Social Media with Email, to receive a special bonus, the Evergreen and Launch Messaging Strategy Bundle, at kirstenroldan.com/mde-funnel.

Transcript:

*Please Note: This transcript is based on an outline and may contain typos, word switches, abbreviations, etc. These are provided for your convenience and are not proofread prior to being made available.

We have a new episode of the Million Dollar Peace Podcast!

• I said in the last episode that you need 3 things for a successful funnel
  • Unique angle – gets leads into your funnel and helps your offer stand out and actually get considered by your funnel buyer
  • Client results that prove your promise – helps build trust fast and convert cold leads
  • Simple email sequence – so you don’t rely on them going through your entire email sequence, no complicated upsells or downsells
  • Bonus: strong bonus that isn’t just money-off
• But how can you get 1 funnel to replace an entire launch or even multiple launches a year?
• I am going to answer this by sharing a case study of a client who I helped achieve this
• The client came to me with consistent $100K launches and her funnel made $200K in 1 year.
• Here’s what we put in place to achieve this:
  • High performing opt-in: The key to a high-performing opt-in is a fascinating topic. That’s how you get the opt-in. We came up with a fascinating topic that stood out and created a bunch of subscribers when she first launched the funnel but also continues to consistently generate new subscribers even now.
  • A strategic sequence centered around your unique angles, client results, and top “why join now” objections. We came up with unique angles that made her stand out and made sure to center client results that showcased the promise she was selling to build trust quickly. We also created her top why join now objections and they weren’t basic. We developed 3 root objections people have to joining and answered them in her emails.
  • A medium to high touch bonus that answers an objection and/or provides a 30 day win. We created a bonus that actually answered an objection to joining rather than just getting money off so that her buy thought “I’d join JUST for this” instead of “oh $200 isn’t worth me joining right now”
  • A funnel sales plan that helps you know how to send traffic consistently to your sales funnel organically. We helped her develop a funnel content plan she could use on all platforms to drive traffic to her funnel. But also, we showed her how the funnel would fit into her overall business.
• Now, you also need a welcome sequence in order to replace 1-2 launches a year but it can’t be any old welcome sequence
  • Your welcome sequence funnel needs to be designed to grow your list with subscribers that will actually stay on your list and buy whether it’s through your funnel or through a launch.
  • The components of a successful welcome sequence includes:
    • A unique and fascinating email series that gets people subscribing
    • A simple sequence that generates engagement such as reply backs or action items
  • Having a welcome sequence will help you have a second touch point that generates leads for both your funnels and your launches
• Upsells, downsells, and countdown timers will not help you replace 1-2 launches a year
• To recap: to replace 1-2 launches a year you need 2 simple and strategic funnels: a welcome sequence funnel that generates and retains subscribers and a sales funnel that converts people quickly.
• My agency, Million Dollar Inbox, has officially opened enrollment for our done-for-you funnel building service. If you want to replace 1-2 launches this year, you’re going to want to join.
  • This is a 4-week service that helps you grow your email list with consistent buyers and replace 1-2 launches a year as an online coach or service provider.
  • You will feel the ease of evergreen sales without having to test a bunch of funnels that don’t convert and enjoy your inbox being filled with new leads asking you questions about your offers and sales rolling in between your launches.
  • If you’re a coach or service provider who has made at least $100K revenue in a year with your products and services, this is for you.
  • If you have a funnel or two, but you want to improve your conversions.
  • You have multiple launches a year and you want to replace 1-2 of them with funnel sales.
  • You think you might need a marketing assistant soon or you have one but their email game could be better.
  • You want to be able to have a funnel that brings in consistent sales so you can focus on improving your offers and taking more vacations.
  • This is for you
  • Here’s what’s included:
    • Funnel Sales Plan
    • We will review your current funnel strategy and your messaging and optimize it for conversions. We will go over your annual income goals and create a funnel sales plan that includes how you’ll replace 1-2 launches a year with your funnel.
    • 2 Funnels Built in 4 Weeks
    • We will write and automate a welcome sequence funnel so you can grow your list with subscribers that will actually stay on your list and buy. No more generating leads just for most of them to unsubscribe. Then, we will build a sales funnel that is simple and scalable that drives your clients to either buy or apply. Whether you have an offer that requires an application or you want people to buy straight from the cart, your funnel will do the heavy lifting and you’ll create enough sales to replace 1-2 launches a year.
    • Automated Funnel Sales Tracker
    • We will set up an automated funnel sales tracker so you don’t need to add spreadsheet tracking tasks to your team’s plate. You’ll know exactly how many funnel sales you made that month and where they found your funnel so you know what marketing channel to focus most on.
  • All you have to do is book a sales call in our show notes and get a funnel that can replace a launch or 2 this year in 4 weeks or less.
  • The investment is either $8,000 one time or 2 payments of $4,000*
  • And we have a special pay in full bonus:
    • By paying in full, we will re-write your current opt-in and sales page to increase conversions.
    • I cannot wait to help you create a sales funnel system that allows you to replace 1-2 launches a year, take time off, build relationships, serve your clients more and feel more peace in your marketing.
• Not ready for this? I’ll teach you how to build your own funnel inside MDE, all you have to do is watch my free training: How to Replace Social Media with Email to receive a special bonus: the Evergreen and Launch Messaging Strategy Bundle, which will include an entire course on how to build your own evergreen funnel. This is ONLY available through the link in my show notes.