Episode Summary:

In this episode, Kirsten explains why you need an email strategy, even if you have a video strategy. She shares why email writing feels harder than video and how to bring your video confidence into email for even more conversions.

Register for the webinar, The Email Strategy to Become Social Media Optional, at kirstenroldan.com/million-dollar-email.

Transcription:

*Please Note: This transcript is based on an outline and may contain typos, word switches, abbreviations, etc. These are provided for your convenience and are not proofread prior to being made available.

Hey Part Time Millionaires!

Today is for the Video Queens. If you’re not a video queen don’t listen. Just kidding! But this episode is really designed to help my Video Queens make more money with email because a lot of you are already writing emails and actually even making some email sales here and there.

But if you’re already writing emails, then y’all need to start making them better and doubling your conversions.

In this episode, we are going to cover:

• How to know whether you have an email strategy problem even if you make a email sales here and there
• Why your clients don’t need your face to convert
• Why even with a Video Strategy, you need an Email one too
• The reasons email writing feels more triggering and harder than video 
• How to bring your video confidence into email and make email writing as easy as video

Let’s dive in:

How to know whether you have an email strategy problem even if you make a email sales here and there

You have an email strategy problem and I would venture to say a messaging and overall sales problem if you aren’t converting at least 50% of your launches with email. Because if you’re not converting 50% with email, your videos probably aren’t converting that well either. 

Here’s why:

Converting 50% of clients with email requires you to answer more questions for multiple types of buyers and clients at different stages in their journey. If you’re not doing this in email, you’re not doing it in video either.

If you’re just getting a sale here and there from email, you’re probably getting a sale here and there from video.

Once we improve your email strategy, your video strategy will automatically improve.

Let me give you an example: I joined a video coaching program and I was able to convert with video because I had a high converting email strategy. 

I knew exactly what my messaging was, all of my client archetypes, and how to answer all their questions because I have written so many emails and have a proven process.

If I didn’t know my messaging because I’ve written so many emails, I would have not known to create a Day in the Life video called “Behind the Scenes of a Social Media Optional Launch”

If I didn’t know all my client archetypes because I’ve written so many emails, I would not have known to create an entire live video on tearing email copy up for those that already write emails but could be doing better, or how to sell with a small list, or why your funnel shouldn’t need more than just emails to convert (no DMs, no social selling, etc.)

If I didn’t know how to answer all my client’s questions or how to create a minimum 6 figure launch with email alone, then I would still be doing educational videos on my stories everyday rather than answering my client’s real objections

You could double your conversions all around, if you were writing better emails. Writing better emails nails your messaging and helps you hit all of your launch goals whether you do video or not.

You might think, “Well Kirsten, for me email is a happy bonus…because video is my main approach.”

If you’re not converting 50%, you have an email strategy problem and that problem is likely impacting your video strategy too.

Let’s talk about why your clients don’t need your face to convert

Your clients don’t need your face to convert, they need their questions answered. 

If you keep only relying on video to convert, you’re simply not answering as many questions as possible and that’s going to keep you from making more money.

The reality is, long form content converts higher than video. 

Here’s why:

You’re able to take one objection and write 10 emails from 10 different angles on it. Which alone will double your conversions.

You’re able to write an email on one thing and really piece it out in just 10 minutes, rather than a quick video “hot take” or having to spend an hour of your time on a live video.

A lot of my video queens say they convert more on video because their clients need to see them to trust them.

They don’t need to see you to trust you, they need to have their questions answered to trust you.

The only reason people are converting higher with your videos than your emails, is because you are creating more videos than emails.

You think people need your bubbly personality and smile on video to buy, when they just need their questions answered.

And instead of answering them in email, my video queens are writing essays on their story slides.

Another thing is, you’re not saying anything revolutionary in your videos as opposed to your email content. If you transcribed your videos into written form and read them, you’d see it’s not that revolutionary.

I did this to a Million Dollar Email Client recently, I literally pulled up a video of hers and read what she was saying out loud and it wasn’t this incredible piece of gold. You don’t create more gold when you’re able to just speak off the cuff. When you just create off the cuff, you’re just focusing on what you’re thinking not what your client is thinking. You’re focusing on how you feel confident selling, not what makes them feel confident buying.

I’m not saying people don’t buy from video, but notice how your thoughts about video being easier is for you, not your client.

Again, why do you think millionaires write emails? Do you think millionaires aren’t video queens too? I know plenty that are. Why do they write emails? Because that’s what their client needs.

This is why even with a Video Strategy, you need an Email one too

Email is the highest converting strategy because it answers so many questions. It’s the Millionaire’s strategy because it’s the easiest form of content to repurpose and is the easiest to delegate. 

I cannot tell you how many of my clients have such a hard time delegating video repurposing into email content rather than email content into videos.

I’m all for you creating videos, but even outside of being an Email Person, I am also a systems person. And from a systems standpoint, email marketing is the easiest marketing technique to create, repurpose and convert from.

So with that, you’re like okay Kirsten but writing emails feels terrible to me. What are the reasons email writing feels more triggering and harder than video?

There are 3 reasons you aren’t writing like yourself and it feels like video is easier for you to communicate with your audience.

1. You’re writing with other people’s words. Writing like yourself starts with not buying anymore email templates. 

• Delete your coach’s swipe copy out of your drive. Once you start learning how to write with your words, you will start writing like yourself. With video, you’re not able to templatize that so it’s actually easier for you to communicate. Because you don’t have to think about how to fit your words in a template with video. The same applies to email. When you don’t use templates, it will get easier.

2. It’s hard to write like yourself when writing feels hard for you. You have to solve for making email writing easy in order to write like yourself.

• You make email writing easy by learning how to stop overthinking while you write and just focusing on writing sentences that are relevant to your ideal client. When you learn this, you’ll write faster and better.

3. You have writing trauma that is most commonly associated with insecurities around articulating yourself properly or terrible memories from having to write in school and being graded harshly

• You will feel more safe and comfortable with your writing when you start with the fundamental belief that any email can sell, even a bad one. You have to start there. Then, you have to start believing that no one knows your person more than you, and your person can feel that, and if you just answer their questions, they will love your emails.

With that, how do you bring your video confidence into email and make email writing as easy as video

I just want to start by saying, you like video because you’ve done it more, you’ve made more IG stories than email, we all have, I get it.

I’ve helped countless video queens fall in love with email by teaching them how to build an email quickly from scratch so they aren’t sitting and staring at a blank screen for hours simply because they don’t have the same amount of practice with email as they do with video.

You know exactly what to do with video, you know how to record and caption an IG story, a reel, or how to structure your lives, so we just need to teach you exactly what to do with email. How to come up with subject lines, preview texts, your email content, your pitches and ps lines. We teach you exactly how to do that and quickly. Email can be as fast as a video for you, even faster. Not only do we literally have a training called “Write Emails Fast” where we give you a framework to do so, but we also help you with how to build an email from the ground up. 

Also, if you love batching videos, we’ll help you batch your emails too with our Monthly Email Writing Retreats, where you can write with a coach nearby. We will turn your writing overwhelm into writing peace.

In addition to all the incredible content and calls we provide that has helped a ton of video queens double their email conversions, we are hosting a LIVE Email Copy Course where I am going to teach you, show you examples, and answer all your questions on how to turn your video confidence into email confidence.

If you’re someone that wants to turn your video confidence into email confidence, get ready to join Million Dollar Email on Sunday, May 21st.

We have a brand new webinar coming up that Sunday at 6pm CST. The Email Strategy to Become Social Media Optional Webinar. 

On this Webinar, you’re going to learn exactly what you need to do to become Social Media Optional, even if you’re a social media and video queen, in as fast as 30 days.

You will be able to stop creating freebies that grow your list without any real conversion strategy.

You will be able to replace all the Bro and Becky marketing advice that has you overthinking Email.

You will finally have a proven process to make email sales like clockwork, just like our clients.

After the Webinar, Million Dollar Email is opening with a 48 hour enrollment bonus.

10 Custom Messaging Strategies to Sell Your Unique Offer through Email

By joining Million Dollar Email within 48 hours of opening, you will receive a personalized loom video from an Email Expert that lays out at least 10 custom messaging angles you can use to sell your unique offer  via email and become social media optional.

Register in our show notes so you don’t miss when we open the program.