Episode Summary:

In this episode, Kirsten covers what you need in order to make 6 figures from your next Webinar. She shares the mistakes you need to stop making and the strategies you should implement to hit your launch goals.

Join the Waitlist for Million Dollar Email at kirstenroldan.com/million-dollar-email.

Transcript:

*Please Note: This transcript is based on an outline and may contain typos, word switches, abbreviations, etc. These are provided for your convenience and are not proofread prior to being made available.

Hey Part Time Millionaires!

Today we are talking about your Webinar Email Strategy. 

It feels like Webinar season right now and I want to make sure you all don’t make some big webinar mistakes that I commonly see.

I have done plenty of webinars, some that have done well and some that haven’t done well. I tried a lot of different approaches and now I know what works.

I did 2 Webinars recently that have done exceptional, one for $10K pay in full DFY VIP Days where I made $40,000 and then one for my $12K Million Dollar CEO coaching program where I made multiple 6 figures.

And I want to tell you how to make 6 figures from one Webinar.

In this episode we are going to go over:

• The Webinar mistakes you need to stop making immediately

• The Webinar Messaging Strategy that will help you create a genius Webinar Topic, Incentive and Content that generates Webinar Subscribers and converts them

• The Webinar Email Strategy that will help you convert more people right on your Webinar and will fail proof your webinar so that even if that doesn’t happen, you still hit your launch goals

Okay, so let’s start with the Webinar Mistakes you need to stop making immediately.

• You need to stop creating Webinar Titles that don’t excite your audience
• You need to stop creating Webinar incentives that aren’t positioned to help you hit your launch goals in the bonus period alone
• You need to stop waiting to sell your offer until the your Webinar
• You need to stop begging people to watch your Webinar Replays

The reason why you’re creating webinar titles and incentives that do okay but don’t help you hit your goals is because you are not clear on your Offer Story, which we’ll get to later.

But a huge reason why you don’t make 6 figures from your webinars is because you are not writing sales emails before it, you spend all your time writing “nurture” emails and soft pitching your webinar, and the sales emails you do write for after the webinar aren’t strong enough to convert whether they watched the webinar or not. Your launch hinges on the success of your webinar and how many people show up or watch it. So people will ask me “how do I get more people to show up to my webinar?” instead of the better question which is – how can I hit my goals whether people show up or not?

This is why you’re spending time trying to get people to watch your replay and not answering enough questions for as many people to convert as possible.

Next up, your Webinar Messaging.

The Messaging Tool we use inside Million Dollar Email is called the Offer Story. For those that don’t know, we have an entire podcast on this tool that you can listen to, but as an overview, the Offer Story is the 6 components of your messaging you need to effectively communicate your offer.

The Offer Story includes your:

• Who
• Skill
• Tool
• Offer Promise
• Heart Promise
• Angle

Let me show you my offer story to give you an example of what this looks like:

The Million Dollar Email Offer Story includes: 

• Who: Coaches and Service Pros
• Skill: Marketing
• Tool: Email
• Offer Promise: 25% of monthly income with email
• Heart Promise: scale to your first $1M-$100K, easier launches, passive income
• Angle: Email is million dollar work, email helps you make social media optional

Inside Million Dollar Email, the first thing we have you do is develop your Offer Story. We help you pull out genius messaging angles that make creating webinars and incentives easy, and we help show you how to use it to write the best emails you ever have and double your conversions.

So many people will tell me their messaging is already good, and then they join and realize how much stronger the Offer Story actually makes it.

When you have solidified your Offer Story, you can use it to create a genius Webinar Topic and Incentive.

I used my Offer Story to create my most recent webinars. 

For example, my Offer Promise for the Million Dollar CEO program was the title of my Webinar. How to enroll your first or next 100-1,000 clients as a Coach or Agency Owner.

For the past few launches, my incentive to join Million Dollar Email included a bonus workshop, which I created from my Angle, like my most popular and high converting incentive: BTS of My Social Media Optional Business.

Now, what is the Email Strategy you need to generate as many Webinar Subscribers as possible and convert as many as possible on and after the Webinar?

Your Webinar Email Strategy should have people sold before they even join the Webinar and keep enrolling clients even if people never watched a minute of the Webinar.

You need a strong pre-webinar email strategy and post-webinar email strategy.

Inside Million Dollar Email, our philosophy is that the Webinar should be a happy bonus because your emails are so good.

This helps you relieve pressure from the Webinar itself.

The biggest mistakes I see when people do webinar launches is they don’t know what email content to create that balances selling their offer, selling their incentive and selling why people should join the webinar, they don’t know how to properly sequence their webinar content before and after to convert as many people as possible whether they watched the webinar or not, and they spend too much time trying to get people to watch the webinar replay because they spent all their time on their webinar and not their emails.

You will make 6 figures from your Webinars once you solidify your Offer Story and learn how to create high performing pre and post webinar emails.

Inside Million Dollar Email, we added a Webinar Email Course inside our Launch Module and it shows you exactly how to:

• Choose a Webinar Topic with Your Offer Story

• Choose a Webinar Incentive with Your Offer Story

• Write Webinar Registration Page Copy

• Get Webinar Subscribers

• Use MDE Tools for your Webinar Content specifically how to romanticize your offer on the Webinar and show people how much you know them

And we also review high converting Webinar Email Examples, you’ll see how to sell your offer, incentive and webinar in your pre-webinar content and then how to sequence and sell in your emails after the webinar. You’ll also see the concepts we teach you in action by being able to review my webinars after going through the material.

We also go over Do’s and Don’ts for Webinars that a lot of people don’t think about

If you want to have a Webinar coming up and want an Email Strategy that helps you improve your launch conversions, make funnel sales, and make social media optional, then you’re going to want to get ready to join Million Dollar Email when we open on May 21st.

Join the waitlist at the link in the show notes so you don’t miss our upcoming webinar we plan to announce soon as well as exclusive updates on our launch.