Episode Summary:

In this episode, Kirsten explains that you need to feel less stress in order to make more money. She breaks down why you are keeping yourself in a stress cycle, and shares how you can get out of it to generate more money, peacefully.

Transcript:

*Please Note: This transcript is based on an outline and may contain typos, word switches, abbreviations, etc. These are provided for your convenience and are not proofread prior to being made available.

Hello Part Time Millionaires, I talked about this in an email and on a Private Webinar I hosted just for Million Dollar Emailers recently. 

I talked about how you need to feel less stress in order to make more money. You need to increase your peace to make more money. And in order to feel less stress, you need to stop thinking you need to do everything in your business.

In this episode, I am going to break down why Coaches and Agency Owners are keeping themselves in a stress cycle rather than an income generating one.

Because I know you like the back of my hand. Let me tell you a little about yourself real quick LOL. 

• You are a coach or agency owner. And you’re a genius, like a whole genius at your craft, you have a great offer, you’re probably in a really great niche that you love. 

• But you’re under earning or you’re desiring more, right? You highly value a luxury life, a lot of money and a part time schedule, you’re not someone that’s like, I don’t know, if I want to make a million, you’re listening to this podcast because you want to make $1M.

• You also highly value a part time schedule. And you probably value it for a number of reasons. Maybe you’re a mom, maybe you do volunteer work, maybe you just don’t like working full time. Like there’s a number of reasons why you might value it. But you do. 

And so what’s interesting, though, that I find with my clients is that a lot of them, most of them actually are working part time, but they’re still working a lot and doing more than they need. So they could be working significantly less. 

So for example, they may be working 30 hours a week, but they could easily be working five. And that’s it right. And really, you’re doing everything in your business, even with a team, even with the team, like your business still very much relies on you.

• So here’s what’s going on, you’re stressed, you’re stressed about something, you’re stressed about launches, you’re stressed about money, you’re stressed about time, you’re stressed about your client work and your clients in general, you’re stressed about your goals and whether you hit them by the end of this year, right.

•  And stress really impacts both your sales and your peace. And the number one way to make more sales by the end of the year. And to have more peace is to relieve your stress. 

And you will do that inside my Mastermind…with Team, Systems and Mindset work.

I show you exactly how to relieve your stress and overwhelm both by delegating more, by organizing your processes, and by understanding how day to day stress is created in your brain – and giving you the tools to increase your peace of mind. 

I will provide you with practical mindset tools that you can leverage everyday regardless of where you’re currently at in your mindset practice. 

• Like I said I know you, you want a CEO optional business,  you want a business that doesn’t rely on you to keep moving. You want to only work on the fun stuff, the marketing, the creative stuff, like curriculum or a new offer…

• And you also want to offer the best services in the industry and nothing less when people join your program or your agency client roster. 

• You want them to have a high end experience and high end results. You want to stop running stressed and scrappy. 

• And you don’t like the idea of not being the best in the industry, when it comes to your service. And you want more sales and peace. You want an easy, scalable, high earning business model. 

That’s why you need to learn how to hit your goals with less time and less stress. 

And something I want to say about my clients is, they’re not easily impressed by a million dollar business or like the promise of a million dollar business. I talk a lot about making a million dollars, but they’re not easily impressed by that if it’s not done well. And that’s why so many of my clients are attracted to working with me specifically, because I’ve run a million dollar business well with premium experience and premium results on a part time schedule peacefully. 

That is why people work with me. 

And so what is necessary to achieve all of this is team, systems and mindset. 

Here’s my own case study. I wanted to have an agency and be CEO optional while I worked my nine to five. So when I started my business, I knew right away, this was not going to be a solopreneur venture or a freelance venture, I was ready to scale into an agency and I wanted to be CEO optional. While I worked my nine to five. I had a team and was able to delegate but not completely right. And I ended up being totally burnt out after making all the team mistakes. 

I wanted to hit my goals, but I was stressed about time, right?

I didn’t want to work all night after working all day in health care. I wanted to enroll clients and delegate it to my team. Then I had a team but I was still stressed whether it was because I was still having to be the point of contact for my clients or because I wanted to be able to focus more on my own launching and the new offers I wanted to do and I still had to jump in on client work. 

Even when I had a team, I still had stress. And so I wasn’t CEO optional. And ended up going from working 90 hours a week in my agency, I’ll never forget, when I looked at my clockify, and I saw, I worked 90 hours that week, on top of my full time job on top of my personal responsibilities, and I was dead. And I just thought never again, it’s never gonna happen again. 

And I went from 90 hours a week to five a month. And that was because I became completely CEO Optional in my operations and client delivery as an agency owner. 

And I ended up having the time and money at that point, meaning I had finally gotten my agency on lock and all delegated, I was able to enroll clients without having to spend more time. 

And I had that time and money now to lean into my desire for a new business model, which was coaching. And, you know, I made so many mistakes with my agency that I ended up creating my own philosophies and approach to team and leadership and systems. 

Because I didn’t have a coach that knew my business model at all, I ended up coaching my coaches on team and systems, which was funny, because I was literally learning as I went. And I ended up doubling my business because I took these lessons with me into my coaching business, I ended up doubling my business with less hours, less stress, and more peace than ever before, which was really, really cool. 

The reason why I wanted a team was for less time, client and launch stress. 

I highly, highly valued my time with my husband, my family and my friends, we are both very active in our community. 

And the whole reason we started a business was to have a flexible schedule, and to run a business from home and not be stuck to our computer. 

I wanted to be the best in the industry. I wanted a luxury client experience. I wanted to take on more clients but still work part time. I wanted to do other offers, but have consistent revenue without me delivering. I wanted to stop being on so many call or all up in slack. I wanted to focus on marketing and curriculum and selling my offers. I wanted to stop doing everything and do what I want.

I wanted to stop doing everything and actually do what I wanted. I also wanted more money and to pay myself more. And I knew to do this that I needed to make more sales, right?

And a lot of people think that when you invest in a team, that you’re losing profit, but you will increase your profit when you know how to leverage your team to make more money. 

And that’s what I’m going to teach you inside the mastermind is leveraging your team and systems to make more money so that you don’t lose your profit and to have more peace. Your team expenses are a drop in the bucket in my mastermind. 

And so most of you have a VA already. A lot of you have Specialist Contractors, like a designer or a podcast editor. Or if you’re an agency owner, you might have a niche delivery person that does a specific part of your delivery, whether it’s copy or design or whatever. 

But here’s why you’re staying stressed: 

• Because you don’t see that as a team or you as a CEO, what’s happening is you’re either doing busy work all the time, with no real movement in your business. You may be noticing you’re plateauing in business. And you may be noticing that you’re not scaling right? 

And when I say not scaling I mean that you are losing cash in the bank as you grow. That’s what I mean by not scaling, right. And so I always saw myself as a CEO. I always saw my team as a team even before I hit six figures.

You have a team, but you don’t consider them a team. You have a podcast editor or a virtual assistant, but they aren’t really a team, because they just do a few hours a month or they just helped me with my emails or whatever it is right? You’re not seeing your team as a team.

This is the first step to relieving your stress. See your Team as a Team. See yourself as a CEO that doesn’t need to do everything. And see the potential you have to leverage your Team to make more money because if you viewed it that way, I bet you’d be delegating differently. 

I always saw my team as a team, my business grew from this mindset. My first year was over 300k, as an agency owner, my second year was 400k. And as a hybrid as an agency owner and coach, and this year with just coaching is over 600k. And with a lean team and still working part time, in fact, I’m working less than ever, for example when I first started to become CEO optional, even as a coach, it was like the classic part time like 25-30 hours a week. Now it’s much less than even that. 

And Team systems and mindset work just completely changed my business. 

And this is why I coach on this trifecta in my mastermind, because all three matter and you won’t find a mastermind that touches on both your life and business in the way that we do. Because what’s interesting is what I noticed was I had all the team and systems and mindset at some point in my business, it was fine, but then I would walk away from my business. And I would have no team, no systems, no mindset in my life. 

And once I was able to achieve both, it changed the game for me. And this is the year that I did all that. And I’ve, I’ve hit my biggest year yet. And that’s why I’m at a minimum 600k a year, which is incredible. And so you won’t find a mastermind that touches on both, you need a team to take things off your plate, right, tactically, you need systems to obviously enroll new clients and still have a premium experience to launch better and easier to create consistent content. And you need mindset to have more peace and make more money, they all work together. 

• But here’s what keeps people from leveraging team, systems, mindset to make them more money and create more peace. 

For one thing, they don’t even know what they are SUPPOSED to be doing as a CEO. 

As a CEO, your only job is revenue and results. You need to be CEO Optional in your Operations and Client Delivery so you can focus on driving Revenue and Results. 

• Revenue: By prioritizing projects and having a clear strategy for enrolling new clients
• Results: By monitoring, restructuring, and improving the delivery of your services

Your job as the CEO is so much easier when you have a Team and Systems behind both your Revenue and Results.  

In practice, this might look like:

Strategizing launches and content for revenue, having a system for creating and repurposing, and having your Team apply it.

Putting systems for data collection in your offers, paying attention to trends, and planning for improvements.

A great example of this is in my business, I am having my Team repurpose and curate content for my next Launch while I focus on creating revenue in this one. And as my next launch is going, I will be planning new trainings to add into my current programs.

I have a steady process for both Revenue and Results. That’s my job as the CEO.

And my job as a CEO can be Part Time and Peaceful, because I have a Team.

• There’s also a lot of confusing advice around team and systems. Should I hire FT? Should I avoid hiring entrepreneurs? Should I do ClickUp or Asana? 

And that’s why what keeps people from leveraging it effectively. 

• Another thing that keeps people from relieving their stress is: You see your business is not that big or big enough to need help. So you say like, oh, I don’t really get that many customer service requests or like I don’t mind being in Slack and click up with my clients. I like being the strategist. And so you’re saying things like that, right? 

• And you’re worried about profit, right? 

You’re technically working part time. So you don’t see the issue. You’re like, Kirsten, I am working part time, it’s not a big deal. I don’t want to pay more when I’m already working part time. Who cares, right? 

You think your clients wouldn’t buy or stay unless it’s you doing the delivery. So you’re worried about making any changes, because what if that eats into your profit? What if you lose a client? What if this happens, what if that happens, right, and you think it’s going to take a lot and cost a lot. That’s basically the gist of it, you think having a team and systems is going to take a lot and cost a lot. 

This keeps you stressed and doing everything. 

You’re running your business every day more than anyone else. And really what you’re doing is keeping yourself in the least creative, least money making role in your business.

What you don’t realize is that having a team actually helps you decrease your stress and increase your own personal cash. So for example, having a team for me has helped me enroll over 100 clients this year, and I’m projected to make at least $600,000. That is sales, right? 

But in terms of cash, I’m having my highest cash in account year, right. And so my cash has actually increased with a team and systems because of my philosophy and approach to it. I would not have been able to enroll 100 clients without a team, I would not have been able to do that peacefully.

And I don’t spend all my time managing and training them either. I have a simple team. They’re all geniuses, they’re masters of their craft. Nobody is underpaid on my team, no body is underpaid on my team. Nobody. But I don’t break the bank at all. Because of all the sales I’m able to make with their assistance. And with their help. I’m able to be completely CEO optional because of my team. 

The more value you create, the more money and impact you make.

And value creation requires a Team and Systems.

At the beginning of this year, I knew I wanted to scale to $500K+ but I had some requirements.

It had to be on a Part Time Schedule.

It had to be Peaceful.

It had to be Valuable to my Clients.

Money wasn’t worth it if it compromised these things.

It wasn’t worth it if I burned it all down at the end from stress.

It wasn’t worth it if my clients couldn’t see me scale healthy.

I would not be able to create the amount of value I have this year for both current and future clients if I didn’t work on TSM (team, systems, mindset).

• I went from posting Podcasts very inconsistently and not seeing it necessarily move the needle…to weekly episodes and having people tell me it has changed their business.

• I went from doing all my own design and content scheduling work…to being able to just focus on writing emails. And I’ve written a lot of high value emails.

• I went from only being able to do one major client event a year…to planning at least 3 that my clients will LOVE.

And this is just scratching the surface.

If you want less stress, to provide more value and make more money, you need to join my Mastermind.

Inside my Mastermind, I am going to coach you every week on creating more income and leading the industry with your work, part time and peacefully with TSM.

You will be able to see the Team, Systems and Mindset work I applied to create a $500K+ business this year and help others scale to $1M.

I will show you how to become CEO Optional in your business so you can stop doing everything and serve at a higher level.

By the end of this year, you’ll have more cash, peace and a minimum 3 week vacation that does not stop your business.

You’re going to learn how to use your Team to make more money. You’ll have a customized plan for your unique business to do and you can ask me any question you have  

It starts with a 1:1 Sales Call, where you will be able to meet with me, your future coach, to tell me your goals. I will share exactly how I can help you and answer any questions you have about the program. You will know exactly what we will work together on first based on your goals. 

Once we are done with the call, you will let me know if it’s a yes or no. When it’s a yes, you will have 48 hours to enroll. 

We close enrollment for the program September 5th, so you will want to book your sales call in before then.

The program officially begins September 19th!

There is a special bonus for everyone joining this round and this round only.

A Private VIP Day with me, where we will create your proprietary Client Delivery Training program. 

You will walk away with a Training Program unique to your philosophies, policies, and expectations for your front facing Service Providers.

They will know exactly how to deliver your services in a way that is clear, consistent, and meets your standards for your clients, and doesn’t require you. This alone is invaluable, and will be something you can build upon for years to come. This bonus is only available this round. And it’s for anyone who join BY September 5th. A whole Private VIP Day with me. It is going to be phenomenal.

Apply for a Sales Call in my show notes!

Learn more about Million Dollar Team.